Embrace the Suck: Joe Maddon, Cubs have a new, perfectly-timed rallying cry

Embrace the Suck: Joe Maddon, Cubs have a new, perfectly-timed rallying cry

You might've heard, but Cubs manager Joe Maddon moonlights as a T-shirt salesman. The team that leads Major League Baseball in T-shirts just added a new one to the batch Friday afternoon, though the mid-May 44-degree day did not make for great T-shirt weather: Embrace the Suck is a blend of two phrases Maddon used as rallying cries during the championship 2016 season: "Embrace the Target" and "Try Not to Suck." It's also a military term that the Cubs have been hoping to employ since spring training ever since Joshua Lifrak — the organization's director of mental skills program in the minor leagues — brought it to the manager's attention. "[It means] exactly what it says," Maddon said. "... It's